Kyunghwa (Kay) Jeon is the Founder and Director of BeFLAT Services and a recognized expert in carbon finance. Since 2018, she has led the development and investment of international carbon offset projects, working closely with financial institutions and compliance entities across South Korea to advance the effective use of carbon finance. Prior to establishing BeFLAT, she served as Climate Finance Expert at Korea Investment and Securities, where she founded the Carbon Solution Department, pioneered voluntary carbon project investments in Korea, and acted as a market maker under the Korea Emissions Trading Scheme. Earlier in her career, she led overseas offset project development at Ecoeye, successfully developing and converting more than 20 CDM projects into Korean Offset Credits. 
 

She holds a Master of Science in Carbon Finance from the University of Edinburgh and brings a strong professional background in both finance and accounting. With her combined expertise, she is committed to mobilizing capital into high-impact climate projects and advancing market-based solutions for the net-zero transition.